Xena & Kin Rebranding

For our capstone project, we rebranded our entire business from logo to brand voice, creating a cohesive, detailed, and magical feeling to our own identity as artists. We wanted this project to feel complete, to touch on as many aspect of corporate branding as possible and expand our skillset as graphic designers.

Xéna & Kin is an art and design brand that raises awareness about plurality (Multiple Personalities, systems, DID) by openly sharing each member from the owner’s system’s artwork and stories through its website, subscription platforms, and social media.
The brand sells merchandise, offers design and illustration commissions, and produces tutorials, infographics, and mental-health content backed by verified sources, covering art practices and small-business insights from Switzerland.
Committed to inclusivity and strong ecological ethics, Xéna & Kin uses minimal plastic, vets suppliers for ethical and sustainable practices, relies on recyclable or renewable materials, partners with eco-friendly shipping services, and maintains low-waste, fully digital operations while supporting inclusive, eco-conscious policies through donation events and its owners’ lifestyles and political involvement.