Xéna & Kin
Rebranding
Xéna & Kin is an art and design brand that raises awareness about plurality by openly sharing each member from the owner’s system’s artwork and stories through its website, subscription platforms, and social media.
The brand sells merchandise, offers design and illustration commissions, and produces tutorials, infographics, and mental-health content backed by verified sources, covering art practices and small-business insights from Switzerland.
Committed to inclusivity and strong ecological ethics, Xéna & Kin uses minimal plastic, vets suppliers for ethical and sustainable practices, relies on recyclable or renewable materials, partners with eco-friendly shipping services, and maintains low-waste, fully digital operations while supporting inclusive, eco-conscious policies through donation events and its owners’ lifestyles and political involvement.
The name “Xéna & Kin” comes from the system’s two hosts, Xénon and Anja, who founded the business in October 2022 to sell Anja’s art and gain financial independence from a family that stigmatised plurality and mental illness. Xénon handles operations, client outreach, and finances, while Anja leads the creative direction and is considered the primary owner and artist. Kin refers to kinship, highlighting the shared-body nature of a DID system and the involvement of other system members as assistants, consultants, and guest artists. The ampersand (&) represents the relationship between the hosts and the rest of the system, and is widely recognised as a symbol of plural solidarity, similar to how the infinity sign represents neurodivergence or the rainbow flag represents queer identities.